E-mail Scripts - Making Initial Contact with Investors?

Templates that help fundraisers connect with investors.

Email remains one of the most effective ways to fundraise. Because it works! Normally, the initial contact between a fundraiser and investor is in the form of an e-mail, after which, if, amongst other things, it has been crafted well, will lead to a subsequent touchpoint, including a call or, ideally, a meeting.

Truth is, however, there’s no universal formula you can use to create the perfect e-mail to investors every time. That’s because each touchpoint will differ. Are you reaching out to an investor for the very first time? Is it a follow up? Are they an institution? A family office or a high net worth individual? Then of course there’s your offering. Are you pitching a real estate product? Private equity? Startup?

One thing that’s clear is that fundraisers don’t often get multiple chances to make a good first impression. After all, many investors receive thousands of e-mails per month, including from colleagues internally and individuals they already have a professional relationship with. Therefore, when a new e-mail arrives from a unique sender (i.e. stranger) then it’s usually at the very bottom of the priority pile, where things are easily lost and forgotten. In a sense, you’re competing with many other strangers vying for the investor’s attention.

One way an investor filters e-mails and decides who to respond to is based on the e-mail they receive. What does it look like? What does it include? What’s the length? And so on an so forth. Unfortunately, many fundraisers - who might very well be pitching very attractive opportunities - get dismissed off the bat because they have no idea what to send and how to send it.

Remember, when you reach out to an investor with an offering, your goal is to get a call or meeting. Or to capture their attention and leave them asking for more information.

Fundrazur’s email scripts (for making initial contact) will provide easy-to-use and flexible templates to increase your chances of getting to the ‘next’ step.

IMPORTANT:
- All products are Non-Refundable, and all sales are Final.
- Upon purchasing the product you will have immediate access to copyrighted and proprietary material. The product will be deemed “used” upon download or opening.
- The digital product allows you up to 4 downloads. We recommend that you save a permanent copy for yourself, such as on Google Drive, Dropbox or some other storage location, for future reference.

The templates save you time and make your life easier.

You can keep using the script whenever you make contact with a new investor.

It improves your chances of getting a positive response.

Includes: 20 scripts.

Format: PDF and Microsoft Word.

Q: Who is the E-mail Scripts product for?
A: It could be for someone who hasn't written much to investors and would like to see what sort of e-mail obtains a response from investors. Similarly, it can be useful to someone (a fundraiser) who regularly writes to investors, in order to fundraise, but who would like to look at strong scripts for their own knowledge and benefit.

Q: How can one use these scripts?
A: The best way to make use of the E-mail Scripts product is to pay attention to the way the e-mails within are written and structured. The user can use a single script or combine different sections of multiple ones in order to create an e-mail which suits their fundraising proposal or opportunity. There is no single formula for what constitutes a perfect e-mail to investors, and every investor is different, but by learning about different e-mails which have gotten positive responses from investors the user will develop a feel for what can work.

Q: What if I want to write a first-time e-mail to an investor and it's quite a bit longer (shorter) in length than the ones in the product?
A: Your e-mail need not be exactly the same length as those included in the E-mail Scripts product. Those e-mails are meant to illustrate examples of e-mail scripts that have worked in getting responses from investors. They are meant to show you what can work; to give you ideas for the e-mail you draft; and enable you to use parts in order to make your communication more effective. There are times you may need to write slightly longer (shorter) e-mails and that is fine. The idea is that the e-mail scripts will make you think harder about what to include or exclude in that initial e-mail.

Q: What if the fundraising opportunity or project I am raising money for is different to those opportunities shown in the E-mail Scripts product?
A: That's fine. You could be fundraising for a different product, asset, project, geography and so on and so forth. But one of the key considerations when purchasing the E-mail Scripts product is to obtain a list of e-mails that have worked for fundraisers, in obtaining positive responses from investors and taking the discussion forward.

Q: What if I am fundraising for a non-profit opportunity or cause? Are these scripts relevant?
A: To be honest, the scripts included in the E-mail Scripts product are all geared toward for-profit businesses and opportunities. Having said that, it can be helpful to see what has gained traction in the for-profit space. Should you consider the E-mail Scripts product then you would of course ai to highlight and underline the positives of the cause you are raising money for.